SEGLAR: Building for the future
A Comprehensive Case
Introduction Condition Analysis Trouble Identification (Main & Sub)
We will be getting close this case by first analyzing situation broadly then narrowing down our concentrate right to the condition and bottom line stage
Alternative Development Analysis Selection Implementa tion Recomm endation
Time Of Case
Market Of Operation
Time Of Business
вЂў1932 By simply Ole the founder with few employees
вЂўDanish word " Log GodtвЂќ meaning " play wellвЂќ
вЂўOle Kirk Christianson (Founder) вЂўGodtred Kirk Christianson (Son)
Size Of The Company
More than 10, 500 employees in 30 several countries and among world's largest gadget manufactures Just European business to take up a place in world's top ten toy suppliers Produces usana products in Denmark, US, Swiss and Korea and retailed through 62, 000 shops in more than 130 countries
50 years next its invention Some 203 billion SEGLAR elements have already been produced
Key Date ranges
вЂў Ole Kirk Christiansen started business with couple of employees 1932 вЂў PROFANO name was initially used
вЂў Ole's son applied new materials to create four and 8-10 stud building bricks 1949 вЂў Godtfred made most important discovery
вЂў LEGO exposed 128 acre-theme park in carsbad
LEGO Group Businesses
SEGLAR group Enjoy materials Family attractions Life-style products Press
вЂў Kid searching for a gift sooner or later will encounter the earth famous PROFANO brand вЂў Many of modern-day parents, every new PROFANO experience retrieve memories вЂў " I recall my brother a new biscuit container full of white and red LEGO bricksвЂ¦вЂ¦.. вЂќ
вЂў Towards nineteen forties, Ole recognize the huge potential of plastic material as new replacement of wooden range вЂў In 49, Ole's kid used new material to create simple four and 8 stud building blocks вЂў In 1958, Godtfred made most significant discovery towards joining inside hollow stones
вЂў Kids as well as people from other age groups are knowledgeable to use SEGLAR brands
Note: - Zero sufficient info regarding Ecological, Economic, Political, Legal, Informational, environment supplied in the case
A market Analysis
PORTER'S FIVE PUSHES MODEL
P to r t e 3rd there’s r 's N i v e Farreneheit o ur c e s
Threat of New Entrants
Bargaining Benefits of Suppliers
Bargaining Power of Buyer
Threat of Substitutes
I m p a c to & t i g n s o farrenheit p u r t e ur 's n o r c e s
Sign Impact Modest Positive Unfavorable Negative
Bargaining power of customer Bargaining power of supplier Threat of alternatives Threat of new entrants
Average Low High High
Take note: - Since several of the pushes in this version are unfavorable
therefore the industry in which PROFANO operates is usually unattractive industry
Goals & Objectives
Prefer to stimulate kid's creativity вЂCreativity unlimitedвЂ¦.. Simply Imagine'
For people to have positive, content association each and every time they observe LEGO aspect.
H e g m elizabeth n to a to i o n & Ta l g e t M a r k at the t
Demographic вЂў Age bracket (play components 0-5, perform materials 4-9, play elements 7-16+, learning materials 7-16+) Geographic вЂў Asia, America, Europe, Asia
вЂў Not offered Media Graphics вЂў Not really provided
Contains all the kids with concentrate on age range of 0 to 16+
The 4 Hard P's The 3 Soft P's
Product Categories(LEGO Group)
вЂў All those products which have been built up around a story вЂў Name directed at sets or buckets with traditional LEGO bricks
вЂў Category for the children who haven’t yet...
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