Tactical Innovation Simulation: Back Bay Battery (v2)
Clayton M. Christensen; Willy Shih
Added on Sep twenty two, 2014, Bought on Sep 22, 2014, Expires on Sep 22, 2015
Product #: 7015-HTM-ENGFormat: The english language Web Based HTML CODE
In this single-player simulation, students play the role of a business unit director at a battery firm facing typical Innovator's Dilemma. Students have to manage R& D investment tradeoffs between the unit's existing battery systems versus investing in a new, probably disruptive battery pack technology. During the period of eight lab-created years, pupils must talk about a number of challenges including the timing and standard of investment across both adult and new businesses, choices relating to market chances and natural product efficiency characteristics, requirements to meet constraining financial aims and frequent trade-offs between investment options, all in the context of uncertain marketplace information. The entire simulation can be played in 1 . 5 seat hours, plus debrief. This second release of the web-based Proper Innovation Ruse: Back These types of Battery combines the tested learning goals and storyline of the unique with a great updated customer experience and enhanced management features. A Teaching Take note contains a summary of theory, simulation monitors, and reference materials. Pleasant to the Back Bay Battery Ruse
You are definitely the President of Back Bay Battery, Incorporation., a $240 million revenue division of a $40 billion dollars consumer electronics company. Back Bay Battery makes two types of batteries: Pennie Metal-Hydride (NiMH) batteries, which will represent 80% of the provider's revenue, had been a pillar of the business. The new ultracapacitor power packs make up the leftover 20%. Again Bay Battery sells their batteries to businesses that produce gadgets. The three major markets will be: Portable electrical power tools: Electric power tools happen to be drills, sanders, electric screwdrivers, and other wireless tools. Dual end radios: Dual end radios happen to be commercial radios and walkie-talkie systems used by service workers and taxi cab companies. Lightweight power packs: Portable power packs are used for emergency backup power, industrial products, medical equipment, and small electric power appliances. Both the battery types vary inside their performance throughout five distinct features. The characteristics are: energy density, quantity of recharge cycles, self-discharge to 50%, boost time, and price. Markets vary regarding how these types of features are ranked relative to each other. ________________________________________________________________________________________________________________ Professors Willy Shih and Clayton Christensen prepared this kind of reading. Copyright laws В© 2012 Harvard Organization School Creating. No part of this syndication may be produced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or perhaps by any kind of meansвЂ”electronic, mechanised, photocopying, recording, or otherwiseвЂ”without the permission of Harvard Business Publishing.
Harvard Organization Publishing is an affiliate of Harvard Business School. SIMULATION FOREGROUN G READING
Again Bay Electric battery, Inc.
The power supply industry can be enormous, with worldwide revenues of approximately $45 billion. It is highly fragmented with in least twenty major suppliers in every technology portion. Because of the broad variety of applications of batteries, companies possess tended to specialize in a certain technology or market app. Disposable battery packs, such as the widely available carbon -zinc and alkaline cells, can be bought in standard sizes such as LUKE WEIL, C, and D, plus they are a fast-moving consumer-good category with emphasis on manufacturing effectiveness and range, marketing and branding, and syndication efficiency.
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