Unntitle

 Unntitle Essay

TOUR BUS 130

TEACHER: MIWA MERZ

NAME: MINH BUI (008413691)

MARKETING ENVIRONMENT ANALYSIS

FAST FOOD INDUSTRY

DESK OF CONTENT

I. Brief summary

Part one particular

II. Micro environment Information:

A. Industry

B. Buyers

C. Competition

D. Syndication

III. Macro environment Explanation:

A. Demographic

B. Monetary

C. Ecological

D. Technology

E. Political/Legal

F. Social

Part a couple of

IV. Added Application of Key Marketing Ideas

V. Appendix

VI. Reference point

Summary

Since an international scholar who is learning abroad in the usa, fast food is one of my personal new beloved meals because it saves as well as has low price. I was not the only one who loves fast food, American and people all over the world also huge fans of computer. Fast food sector or likewise know as quick assistance restaurant (QSK) is one of the largest segments from the food market. In the US, there are over 2 hundred, 000 junk food restaurants and $120 billion in product sales. In this daily news, I will supply the reader an advertising environment examination about the external forces and styles that influence this sector including mini environment and macro environment of this one of the largest industry. Besides, this paper also points out the opportunities and threats pertaining to fast food corporations and helps the firms that want to join or perhaps joined this industry to formulate a strategic strategy.

Part you

Microenvironment

Last year, in the market discuss, the top 20 fast food restaurant's total sale is $117 billion. It occupies 85% of the revenue of the top rated 50 eating places and the sales for 12 restaurants entirely analysis is usually $98 billion dollars which present 71% of sales. McDonald's is the marketplace leader which has $30 billion dollars in product sales and %22 share in the top 60 restaurant. The next four happen to be Subway, Burger Kings, Starbuck and Wendy's. Each offers $8 to $10 billion dollars in revenue and inhabit %6 to %7 of the market. Another three will be Taco Bells, Pizza Shelter and APPLEBEES. Their sales are %16. 7 billion totally and occupy 12% in the market.[1] Customers' trends consist of functional or perhaps healthy fast food, low calorie meals, the TV supper, fresh food and regional food keeps the take out industry producing. This become the downside of this kind of industry individuals is changing their eating habit. Some experts say that fast food is bad because it can cause obesity. Several customers will discover other types of meals to prevent unhealthy weight. [2] Today, fast food is losing their market share as a result of development of its competitors fast informal dining cafe. Today, the main competitors of fast food industry are quickly casual eating places such as Chipotle, Cosi or perhaps Panera. This kind of restaurant contains fast food cafe and casual dining. That threatens to occupy the market in the market share of fast food sector. However , the fast food industry is still the dominate form of restaurant in the market. The customers favor fast food for the reason that fast casual restaurants are quite costly. To handle with this kind of competition, coming from 2002 to 2010, take out industry offers healthier menu options within their distributions and promotions. By simply 2018 to 2025, junk food industry include larger external and internal business decision. The food will have reasonable standard of nutrition. By 2025, take out industry changes from food provider and health benefits. It will focus on wellness nutrition. One way to achieve this can be vitamin hamburger. With the progress technology, scientist will find method to replace unhealthy ingredient but will keep the flavor. Besides, fresh formats such as McCafe or perhaps Wifi Net also catch the attention of customers. Children's play portion help to instruct customers about health and fitness.[3] Macro environment

Learning the demographic environment is very important to every marketer because it is the learning of people and markets contain people. There are four significant demographic innovations and tendencies that present opportunities and threats to firms performing in this sector. The first one...

Referrals: [1] http://www.fastfoodmarketing.org/media/FastFoodFACTS_Report_Results.pdf

[2] http://www.wikinvest.com/industry/Fast_Food_Restaurants_%28QSR%29

[3] http://www.franchisehelp.com/industry-reports/fast-food-industry-report

[4] http://www.navhindtimes.in/business/fast-food-industry-experiences-rapid-growth

[5] http://www.mcdonalds.com.au/

[6]Bateson, J. E. G., Hoffman, T. D., Taking care of Services Advertising, (4th edn. ), The Dryden Press, London.

[7] Walker, We., (2000), Advertising Theory and Practice

[8] Gary Amstrong and Philop Kotler (11th edition), Marketing: An Introduction


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