Essay about Yankee

Running Brain: Yankee Candlestick

Yankee Candle Sharp Analysis

BUS520. 85 – Competitive Intelligence

Paula Alford

Key LARGE Variables with the Medical Suppliers Industry

Social| Technological| Ecological| Economic| Political/Legal| 90% of candle consumers are ladies. | Companies are increasing product lines with electric scent warmers, car cisterns hanging scents for cars| Products will be in maturity life pattern phase, staying in the market for over 20 years| Candlestick industry can be 2 . you billion dollars a year industry| No govt regulation on paraffin polish, although the petroleum in that causes poisons. | Consumers place the home location with their candle burning up use the following: living area (42%), followed by the kitchen (18%) and the bedroom (13%)| Customized engraving candle process on the net for many firms | Businesses are catering for the new behaviour of consumers by providing eco friendly candle lights | The industry on its own grows at about 10% per year| ALL OF US Consumer Item Safety Percentage prohibits make use of lead wicks | 7 or 8 out of 10 U. S. people burn candles| Companies are creating aromatherapy spa lines in alignment with customers frantic lifestyles| Most candles in the market are made with petroleum which is an environmental concern | Candles can range in price from approximately 50 mere cents for a votive candle to around $75 to get a large line candle, and several specialty candles as much as $200| | on the lookout for out of 10 candlestick consumers say they make a living room feel comfortable or comfortable| Companies are creating custom method online, offering a personal experience pertaining to customers| | |

Summary of Analysis

The candle light industry features sales of over $2 billion us dollars a year, making it an attractive organization for flourishing entrepreneurs trying to enter the market. New companies which can be entering the industry recognize that they must generate products that cater to user's lifestyles. Just lately, consumers have become more health conscious, which has built eco friendly candles more popular. As the candlestick industry is escalating, companies will discover ways to retain consumers involved and build all their loyalty through this competitive marketplace.

Sociological Variables

As with most genres where customers spend money, ladies dominate since the consumer intended for the candle light industry. The candle industry consumer is usually ninety- percent women. Seven out of ten homes use candles to create décor, but typically to enhance their particular mood. Individuals are looking to do more than make all their homes good. They are trying to create an event through the products they obtain. Technological Variables

Technology has forced many organisations to create updates in the way buyers experience goods. Candle corporations understands that technology is moving fast and consumers anticipate more from other products and services. They have created ways for their customers to have an online and engaging experience of their products. Buyers can go to the firms websites and personalize their very own buying encounter in several techniques. By offering these types of customized companies, candle firms allow their particular consumer to obtain access into having suggestions into the goods that they buy. In today's market, buyers are used to having more of what they wish in an close and personal manner. Candle businesses are aligning themselves with the technology that has become essential in our society.

Economical Variables

The candle industry has found some declines in buyer purchases, however remains a 2 billion dollar a year industry. The candle sector, like many industries that offer products and services, have also been hit by economic downturn. non-etheless, the candle industry grows by 10% every year (Mathisen, 2011). Candle manufacturers are finding innovative ways to increase manufacturer and product awareness, which directly influences sales. Inside various firms, the price parts of candles reach low to upper class customers,...

Cited: Kinney, J. (2013). Yankee candlestick company to get sold, in accordance to reuters report. Retrieved from


Mathisen, G. (2011). Figures inspire various candle addicts to start a business of their own. Recovered from


Trujillo, V. (2009). Yankee candle scenario analysis. Retrieved from:



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